The NCAA Tournament also goes by the moniker “March Madness,” reflecting the unpredictability of outcomes. Kansas has been no stranger to this madness, as it has been bounced early on multiple occasions as a highly-favored team but also won the 1988 NCAA Tourney as a 6-seed.
Each path to a possible title is unique. Some years, the bracket can open up for a team as upsets clear the way for a better chance at success. Other years, the bracket goes chalk and difficult opponents are faced. We will explore how varied KU’s possible paths have been down below.
Also at play is the idea of the possible opponent. Had KU defeated Arkansas this year in the R32, its next game would have been against Connecticut in the S16. For fans of any team, viewing potential matchups down the line is commonplace after the brackets are released on Selection Sunday. But after the team loses, the would-be matchups become less intriguing. For this exercise, we will be examining KU’s would-be matchups had they advanced.
We will restrict our study to the Bill Self era. This gives us 19 seasons worth of Tournament data (Self has been the coach at KU for 20 seasons, but 2020 is excluded obviously). For data, we will use KenPom’s final results of that season to serve as a team’s relative strength. We will then match up Kansas against its actual or hypothetical opponents for any given round. For years where KU makes the championship game, these opponents will all be actual opponents. For other years, some opponents will be those KU would have faced had it kept winning. Then, using KenPom’s numbers, KU will be compared to said opponent to get an estimated points spread. Next, these point spreads will be converted to winning percentage estimates using historic data from Team Rankings and a smoothing process. For instance, if a team is 7.7-point favorites (per KenPom), then that team wins the games an estimated 78.0% of the time (using the smoothed historic numbers). It is this 78.0% number that gets used to estimate Final 4 and National Championship odds.
We’ll start with Final 4 odds. Below is a table which calculates KU’s odds of making the Final 4 given the path that occurred.

The seasons with actual F4 appearances are highlighted in green. The average F4 chance for KU in the Self-era is 23.1%, with conditional formatting being set as Red for 1/10 chance, Yellow for 1/4 chance, and Green for a 1/2 chance. There are two factors at play. First is the draw, how the bracket turns out. More upsets in your region means an easier path. The second factor is the strength of the team, and this also turns out to be important. For 2008, KU’s biggest break was in the S16, when it faced 12-seed Villanova. For a S16 game, it was a much weaker opponent than normal. The E8 game, against 10-seed Davidson, was not really a break. Despite the double-digit seed, Davidson was about as strong as the average E8 opponent or potential opponent KU faces/could face.
KU took advantage of 2 of its better chances to make the Final Four in 2008 and 2022. The biggest chances wasted were in 2010 and 2011. KU’s toughest opponent to make it to the F4 (and in fact the NC game) in 2011 was actually its R32 opponent Illinois. For 2010, KU would have been favored by 8.2 and 9.3 points for its would-be S16 and E8 games.
The 2012 path was Self’s fifth-best chance, which he converted by getting to New Orleans. 2018, which was a year in which KU didn’t get any seeding breaks or upsets, was the most-unlikely F4 for Self. Next we look at National Championship chances.

This table will look similar to the Final Four table. Note that the conditional formatting is set at Red for a 1/50 chance, Yellow for a 1/20 chance, and Green for a 1/5 chance. KU’s 2008 and 2022 titles are highlighted.
Self has had four really good chances, given the strength of his team and the draw he received (2008, 2010, 2011, 2022). But “really good” regarding odds of a title in the NCAA Tournament is still far less than even a 30% chance. He cashed in on two of those chances when just one title would have been above expectation. Aside from those four seasons, KU’s best title chance was below 10%. It’s really hard to win 6 games in the Big Dance, especially if you don’t get some breaks.
Removing KU’s team strength from the equation
Above there were 2 variables, the path that played out in that specific bracket and the relative strength of each KU team. As the 2008 squad was KU’s strongest, it isn’t unsurprising that it had better odds than other KU teams. What we will now do is remove the KU-specific component and look at each tournament path assuming a team with a 30.00 KenPom AdjEM is facing it. 30.00 is a very good AdjEM, and most teams that achieve that mark will earn a 1-seed. As good as KU has been in the past 20 seasons, its average AdjEM is 25.82, well below this 30.00 mark. It has only reached an AdjEM of 30.00 in 3 seasons under Self; 2008, 2010 and 2020.
This exercise will serve a dual-purpose. It is this 2020 team that didn’t get a chance to make a run for a title. With an AdjEM of 30.23, it is very close to the 30.00 number. We can plug the 2020 team for other KU teams in other brackets to analyze how successful it would have expected to be. For the first table, we see which paths were the easiest and which were the hardest to get to a Final 4. Later we will look at the National Championship table.

The 2022 path was the easiest, as that KU team faced weak S16 and E8 opponents. Unsurprisingly, 2011 was also a good break. However, none of these paths can remotely be described as a “cake-walk.” Even the 2011 path is expected to miss a F4 nearly half the time. On average, a KenPom team at 30.00 AdjEM (abbreviated from now on as KP30) is only expected to make 33.3% of Final Fours. Looking at the 10 years KU got a 1-seed, this KP30 team makes the F4 37.9% of the time. In the other 9 seasons (either as a 2,3, or 4 seed), this KP30 team makes the F4 only 28.1% of the time. Even the Final Four is flat-out hard to get to.

With National Championship chances, what first stands out is how much 2008 drops once you account for KU’s strength that season. The Final Four was loaded, with all four one-seeds. Having to beat North Carolina and Memphis was not easy. All told, a KP30 team getting KU’s path in 2008 was expected to win only 11.2% of the time. Incidentally, 11.2% was also the average chance of winning a national championship for a KP30 team.
KU’s easiest paths occurred in 2022 and 2011, with KU cashing in 2022. 2014, with teams like 11-seed Dayton, 7-seed UConn, and 8-seed Kentucky in the path; was an underrated good chance at a trophy. KU’s toughest paths have come relatively recently in the Self-tenure. The 2015 path would have been the only time KU had to face a chalk-bracket, as it would have had to have beaten three #1 seeds (including number-1 overall Kentucky) to earn a trophy.
The run of 2016-2018 also feels better in retrospect. While KU got three 1-seeds in this span, they only reached one Final Four and never played for a title in a championship game. But the cumulative expected titles a KP30 team would achieve in total for these three years is only 0.252. They turned out to be tough draws.
To tie this to the 2020 team, that group would have been expected to reach a Final Four, at best, 40% of the time. A National Championship would be 15% at best. Even as a 1-seed with a typical path, KP30 teams are likely to still get beat somewhere along the way. Winning 6 is tough.
Last, to highlight how difficult the tournament is, we’ll look at what AdjEM would be needed to reach certain thresholds. For instance, it would take an AdjEM of 34.72 for a team to reach the Final 4 50% of the time given the draws KU got over the past 19 tournaments. Even if we limit the draws to 1-seed paths only, the AdjEM would have to be 33.36. This is a level of play that only one KU team has reached in the 20-year Self-era. For National Championships, this level is more remarkable. To win a title 20% of the time, you’d need a 32.37 AdjEM. To win it 25% of the time, 34.00. To win it 33.3% of the time, the level of play would have to reach 36.30. To have even odds of winning, the estimated AdjEM would have to be 40.53. This type of performance has only achieved by the 1999 Duke team which was National Runners-up.


















